The Greatest Movie Ever Sold

The documentary by Morgan Spurlock explores the branding, advertising and product placement and how cross promotion impacts customers thought process. Company logos and advertisement have a larger impact on customers than most would like to think. Companies use subliminal messages in adds and logos such as the hidden smile in the Amazon logo. When a person sees the logo, they will to associate the brand with being happy. Brand personality is key as the company wants the customers to imagine when purchasing the object and how it relates to the product.

The Greatest Movie Ever Sold documentary wants to create a brand that is playful mindful to intrigue companies to invest in the documentary. The documentary focuses on targeting bars, cars, hotels for sponsors to advertise the movie and the brands within the documentary. The brands need to reflect the core values of the family and the brands are compatible with the movie. A sponsor can help promote validity with in the movie and gain respect by the view based on the product type and placement. A correct add and cross promotion can be beneficial to the sponsor and the product. The documentary shows the complexity of marketing and cross promotion. The contracts with in each brand conflict if the movie is abiding by the multiple contracts without breaking contract.

The Greatest Movie Ever Sold needs to use certain langue to promote a product within the film and Morgan Spurlock needs to decide how much control the sponsors have over the documentary. This is not a unique problem for this documentary, many movies and tv shows pursue adds rather than a good story. Hollywood is looking to make a fast movie with sponsors and is more focused on making more money than a movie with an emotional strong plot. If you look at any Netflix film targeted to youth, you will see multiple adds for products within the movie and the story will be unimpressive. The focus to advertisements can lead to an unhealthy relationship with the customer since the customer will always be evaluating themselves and want to see fast results with a product like diet pills. Ads tell the customer that they are ugly or a loser unless they use the product. Leading the customer to develop poor self-imagine since they do not look as happy as the person using the product or as healthy. Unknown to the customer, the person has been edited to make them visually appealing or make the product more vibrant. It is important to not trust everything an ad conveys in an advertisement. It can be hard to escape advertisements: they are on tv, news, media, flyers billboards or radio. In one area Sao Paulo passed a bill that outlawed outside advertisements. Serval citizens talked about how much they enjoyed not seeing ads outside. Within the city, advertisements are found online and the best way to get your businesses known is word of mouth.

It important to understand how advertisements appeal to the customer and not be swept away by the dream that the sponsors are trying to persuade you to purchase the product. Marketing uses techniques to lure customers into buying the new product in fear of missing out.